In 2000, the company introduced its first mobile phone product in the BlackBerry 957, which came with functionality for push email and internet. BlackBerry was founded in 1984 (as Research in Motion) and was originally a developer of connectivity technology like modems and pagers. How did BlackBerry fall from such soaring heights?įirst, a little bit of history. Today, BlackBerry has 0% share of the smartphone market and has a stock price that has hovered in the high single digits for most of the past few years.
At its peak, Blackberry owned over 50% of the US and 20% of the global smartphone market, sold over 50 million devices a year, had its device referred to as the “CrackBerry”, and boasted a stock price of over $230. In many ways, BlackBerry was the producer of the world’s first widely-adopted premium smartphone brand.
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